Mythik: Reimagining Eastern Mythology with AI-Powered Storytelling
In a world where technology is reshaping how stories are told, Mythik, a Mumbai-based entertainment startup, is fusing the power of generative AI with the richness of Eastern mythology to create a whole new genre of digital storytelling. Founded in April 2025 by seasoned entrepreneur Jason Kothari, Mythik is on a mission to build the “Disney from the East,” creating immersive, culturally-rooted content for a global audience.
A Visionary Founder with a Proven Track Record
Jason Kothari is no stranger to bold ideas. Known for his leadership roles at Housing.com, Freecharge, and Snapdeal, and for reviving and selling Valiant Entertainment for $100 million, Kothari brings a unique blend of business acumen, creative vision, and turnaround experience to the table.
With Mythik, he’s assembled a world-class founding team, including former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent, uniting entertainment veterans with deep knowledge of storytelling, production, and global content distribution.
A New Era of Storytelling
At the heart of Mythik lies a bold idea: use cutting-edge AI to revive and globalize the ancient narratives of Asia. From mythological battles and folk legends to historical sagas and lesser-known tales, Mythik reimagines these stories as visually stunning, high-quality short-form videos and digital series.
Popular titles like:
- “Ram vs Ravan: The Final Duel”
- “Shakuni’s Story”
have already begun to captivate online audiences with their cinematic presentation, emotional depth, and modern storytelling techniques.
Mythik’s use of generative AI allows for faster, cost-effective, and scalable content creation—without compromising on quality or authenticity.
Massive Traction in Months
Since its launch, Mythik has seen explosive growth:
- 160,000+ subscribers on YouTube
- 25,000+ followers on Instagram
- Millions of impressions across platforms
This rapid traction reflects the untapped global appetite for Asian stories, told with a modern twist.
India’s Largest Media-Tech Seed Round
In a testament to its massive potential, Mythik raised an unprecedented $15 million (approx. ₹128 crore) in seed funding—making it India’s largest seed round for a media-tech startup to date.
Key investors include:
- Sakal Media Group
- BITKRAFT Ventures
- VC Grid
- Visceral Capital
- Shah Rukh Khan’s family office
- Patni family office
- Jaynti Kanani, Co-founder of Polygon
- Pravin Jain, Founder of Tridiagonal AI
This funding enables Mythik to aggressively scale content production, expand its technical and creative teams, and explore international markets.
The Road Ahead
With a strong foundation and early success, Mythik is focused on:
- Growing its content library with fresh narratives
- Expanding its in-house AI and animation capabilities
- Building immersive experiences across multiple platforms (video, gaming, VR)
- Forming strategic global partnerships for content distribution
The long-term goal? To become a global storytelling powerhouse rooted in Asian heritage—where Indian and broader Eastern tales stand shoulder to shoulder with Marvel, Star Wars, and Disney classics.
Final Thoughts
At the intersection of mythology, media, and machine learning, Mythik is not just creating content—it’s preserving and reimagining a cultural legacy for the next generation. As it continues to grow, innovate, and inspire, Mythik is setting a new benchmark for what’s possible in the entertainment world.
Eastern stories. Global dreams. AI-powered magic. That’s Mythik.