FinRight: The Story of an Indian Fintech Trailblazer
FinRight was established in October 2023 by Amey Kanekar, a software engineer-turned-fintech professional, inspired by firsthand encounters with the challenges of personal finance while working at top-tier banks and CRED. Witnessing the widespread frustration surrounding Provident Fund (PF) withdrawals and the lack of transparent solutions in the market, Kanekar envisioned creating a technology-driven platform to demystify complex financial procedures for India’s workforce.
Drawing upon his savings and backed by early team members like Akash Shah—himself an alumnus of PhonePe and Amazon—Kanekar bootstrapped FinRight from Mumbai. In an industry notorious for aggressive sales tactics, spam calls, and untrustworthy agents, the founders committed to offering unbiased support, focusing on clear guidance rather than hard-selling financial products.
Solving India’s PF Problem
FinRight’s flagship service centers on simplifying PF withdrawals, transfers, and related financial queries. Leveraging an AI-powered automation platform and expert financial consultants, the company digitizes and streamlines time-consuming processes. By integrating with official EPFO systems, FinRight ensures seamless claim tracking, error-free submissions, and resolution of commonly rejected cases.
Key Impact Facts:
- Over 15,000 PF withdrawal and transfer claims processed, totaling ₹300 crore
- Helped more than 7,000 individual users nationwide in just over a year
- Reduced dependency on informal PF agents and drastically lowered rejection rates
FinRight’s fixed-fee model, which starts at ₹2,000 per case, makes formerly premium services affordable to the masses and eliminates percentage-based commission structures prevalent in the industry.
Customer Stories
FinRight’s success is reflected in customer testimonials:
- A tech professional in Delhi managed to withdraw ₹37 lakh after repeated rejections, thanks to FinRight’s guidance through intricate documentation and follow-ups.
- A healthcare worker in Chennai retrieved ₹75 lakh from a stalled PF account after a 20-year career, with FinRight facilitating critical updates between employers and the EPFO.
Expansion and Vision
FinRight’s model now goes beyond PF:
- Provides expert assistance for insurance claims, home loan balance transfers, surrendering unproductive endowment policies, and maximizing take-home salaries.
- Plans to launch further AI tools, such as instant discrepancy analysis for EPF accounts and comprehensive financial health check-ups, positioning itself as a holistic personal finance partner.
Despite its young age, FinRight has already attracted interest from investors, with funding rounds in the pipeline and a rapidly expanding urban footprint. The startup continues to earn trust as India’s first genuinely unbiased financial assistant, aiming to empower individuals by making their money accessible, processes transparent, and financial literacy widespread.
A Visionary’s Journey
Today, Amey Kanekar’s journey from a backend engineer and fintech consultant to a leading fintech entrepreneur stands as a testament to problem-solving, resilience, and customer-centric innovation—a beacon for India’s rapidly evolving digital financial landscape.
From software engineer to fintech pioneer - the inspiring journey of building India's most trusted financial assistant
FinRight was established in October 2023 by Amey Kanekar, a software engineer-turned-fintech professional, inspired by firsthand encounters with the challenges of personal finance while working at top-tier banks and CRED. Witnessing the widespread frustration surrounding Provident Fund (PF) withdrawals and the lack of transparent solutions in the market, Kanekar envisioned creating a technology-driven platform to demystify complex financial procedures for India's workforce.
Drawing upon his savings and backed by early team members like Akash Shah—himself an alumnus of PhonePe and Amazon—Kanekar bootstrapped FinRight from Mumbai. In an industry notorious for aggressive sales tactics, spam calls, and untrustworthy agents, the founders committed to offering unbiased support, focusing on clear guidance rather than hard-selling financial products.
Solving India's PF Problem
FinRight's flagship service centers on simplifying PF withdrawals, transfers, and related financial queries. Leveraging an AI-powered automation platform and expert financial consultants, the company digitizes and streamlines time-consuming processes. By integrating with official EPFO systems, FinRight ensures seamless claim tracking, error-free submissions, and resolution of commonly rejected cases.
Key Impact Facts
Over 15,000 PF withdrawal and transfer claims processed, totaling ₹300 crore. Helped more than 7,000 individual users nationwide in just over a year. Reduced dependency on informal PF agents and drastically lowered rejection rates.
FinRight's fixed-fee model, which starts at ₹2,000 per case, makes formerly premium services affordable to the masses and eliminates percentage-based commission structures prevalent in the industry.
Expansion and Vision
FinRight's model now goes beyond PF: Provides expert assistance for insurance claims, home loan balance transfers, surrendering unproductive endowment policies, and maximizing take-home salaries. Plans to launch further AI tools, such as instant discrepancy analysis for EPF accounts and comprehensive financial health check-ups, positioning itself as a holistic personal finance partner.
Despite its young age, FinRight has already attracted interest from investors, with funding rounds in the pipeline and a rapidly expanding urban footprint. The startup continues to earn trust as India's first genuinely unbiased financial assistant, aiming to empower individuals by making their money accessible, processes transparent, and financial literacy widespread.
A Visionary's Journey
Today, Amey Kanekar's journey from a backend engineer and fintech consultant to a leading fintech entrepreneur stands as a testament to problem-solving, resilience, and customer-centric innovation—a beacon for India's rapidly evolving digital financial landscape.