Alienkind: Redefining Juice Culture for a New Generation
Founders & Their Vision
Alienkind was founded in 2024 by Vikram Kakkireni and Abhishek Kumar. Kakkireni brings a background in technology and business strategy, while Kumar specializes in brand building and creative strategy. Together, they set out to revolutionize India’s juice bar experience, blending sci-fi themes, streetwear culture, and premium juices to create a futuristic, lifestyle-driven brand.
How the Idea Came & Backstory:
The founders noticed that traditional juice bars lacked excitement and identity, especially for younger, urban consumers. Inspired by the idea of making juice a lifestyle statement—something cool, healthy, and creative—they launched Alienkind as a brand that stands for authenticity, innovation, and a “superior kind” of choice. The name itself draws from the metaphor of aliens as superior beings, inviting customers to join the “superior kind” by choosing Alienkind.
How They Reached Here
Alienkind quickly gained attention with its unique mix of sci-fi-inspired branding, transparency in sourcing, and competitive pricing. Their vision was to create not just a juice bar, but a community where health, art, and self-expression come together. By focusing on quality, value, and an immersive customer experience, Alienkind began redefining the Indian QSR (Quick Service Restaurant) segment.
Milestones & Growth
In April 2025, Alienkind raised $1.2 million in seed funding at a $10 million valuation, with investments from industry leaders like Prakash Sikaria (Super.Money), Ravi Iyer (Flipkart), and Arpan Sheth (Bain & Company).
The funds are being used to expand into key metropolitan cities across India, enhance infrastructure, grow the team, and boost brand visibility.
Within just a month of operations, Alienkind established itself as a next-gen juice brand with nationwide buzz and a strong strategic foundation.
Where They Are Now
Alienkind is scaling rapidly, aiming to become India’s most iconic juice bar chain. Their mission is to empower the juice ecosystem and make fresh fruit juices a mainstream lifestyle choice—one that’s transparent, affordable, and creatively engaging.
In Short:
Alienkind, led by Vikram Kakkireni and Abhishek Kumar, is transforming the juice bar experience in India. With bold branding, a focus on quality and community, and strong investor backing, they’re building a new playbook for the QSR industry—inviting everyone to join the “superior kind” and make juice a statement of identity and health
At Uday Startup School, we’re proud to spotlight such stories—because they inspire the next generation of builders. If you’re a dreamer with an idea, or a founder looking to scale, Uday Startup School is here to guide you with the right tools, mentorship, and community support.
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